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What’s the Buzz with Google Penguin 4.0?

The most recent algorithm of Google which is the Penguin 4.0 has recently been released. Google has placed Penguin in its core ranking algorithm. With Penguin, it becomes real time which means that Penguin data is updated or refreshed in real time, so that you can see changed shortly after the page affected has been indexed again.

With this Penguin update rankings depend on spam signals, and rankings are adjusted accordingly; it no longer depends on the whole website. This means that Penguin influences specific pages, sections or wide scope of a website.

How will this affect SEO specialists and website owners?

If your website traffic is significantly lessened, then it can be an indication that your website has been penalized but there are definitely other indicators of penalty for a website. Here are some of these observations.

There are suggestions that if you look at keyword rankings, then it can indicate a penalty, aside from traffic drops.

Another indicator that you website is penalized is a decrease in sales, conversions and click-through rates.

Some other sign that can indicate a penalty is if you get a warning in Google Search console, a drop in rankings, and a sudden decrease in conversions.

Google will not send you any notification regarding the impact of the algorithm. But, you can use the Google Search Console to get detailed reports about your webpage’s visibility in Google.

If you notice that your internal pages are starting to rank higher than your optimized pages then it is time to check if your website has been penalized. It is not good for wrong pages to have a good rank in search results pages. Because to convince people to visit your site, you have to deliver the best search results possible to your targeted users. If they end up in the wrong page rather than the optimized one they will not stay and leave it unsatisfied quickly.

You can check if you websites does not appear in the top position of Google SERP for your own brand terms, then your site must have been penalized.

If the above things have happened to your site then check if your domain is under penalty so you can develop a recovery plan.

With this Google update what it aims to do is to improve the search experience of its users. The use of black hat SEO techniques should now be avoided by SEO specialists and website owners.

Below are some benefits that Penguin 4.0 gives to SEO.

Now with the new update, it will be faster for SEO specialists to restore ranking and traffic issues.

It is now in real time that data is refreshed with Penguin 4.0. With this algorithm update, any action such as removing links will no longer need to wait for the next algorithm refresh to assess this action.

It’s a win-win n game for with the Penguins. IF SEO specialists and website owners use white hat SEO techniques then they will be rewarded accordingly. There will be more use of SERPs to find your inquiry.

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