New Guidelines for SERP Rankings
When we refer to Google Penguin, we mean updates that have the purpose of decreasing search engine ranking of websites that violate Google’s webmaster guidelines. This guidelines will seek to penalize websites that use techniques which are manipulative so that they can achieve high rankings in search engine results pages. This is an effort to place “content” as key, and therefore “great content” would be recognized over those with little or spammy content. Web pages that manipulate visitors and mislead them by using repeated unrelated phrases, and send them to a different page, will be penalized.
It was at the same time that Penguin 4 was released for all countries and languages. What this means is that wherever your location is, you website will be subjected to these guidelines. Penguin 4 guidelines are the same but then they are now applied real-time. What this implies is that page rankings may change each time Google updates the information about the page and other pages linked to it. You will notice the positive and negative impacts of your actions faster. Supposing that you website is penalized but your webmaster does a good job in improving and removes harmful links, then this real-time algorithm will help you recover your website from Google penalty faster.
This new Google update is already part of its core algorithm unlike the previous ones which are a separate filter.
In other words, this algorithms focused not on the toxic links on specific pages rather than on whole websites.
This latest update will greatly affect the work of an SEO specialist because the micro penalties imposed will be more difficult to track and this means that it is important to audit all important subdomians and specific pages of your website on a regular basis.
It will also not inform penalties imposed on a website. There will just be indications or signs that you were penalized like a sharp drop in organic traffic or declines positions from some or all of your keywords, including the branded ones.
One the other hand, this updated algorithm can change the status of your rankings fast the moment you take positive actions on your websites.
What this means is that one has to constantly monitor your position in SERPs. Setting up regular email alerts to stay informed of any position changes is a good way of keeping you informed.
Because the new Penguin takes a granular approach you need to keep your backlink profile healthy and clean and conduct a deep backlink audit of your entire website. So now it is very important to audit backlnks for each important subdomain and subdivision of your website. If your website has different language version, then it is essential that each of these versions are audited.