How to design an effective trade booth
New products are announced, major players give their outlook for the upcoming year, and smaller companies can enter the public eye. It is the trade booths that give the first impression for a business or company. What really catches the eye of those visit a company’s stand is its booth rather than the new products presented or announced.
Trade show display should be looked at very serious since this is what determines success. There are a handful of questions you have to ask when designing your booth. These relate to the size of the show, booths you have done in the past, what your competitors’ booths look like, and what you are planning on showing to the attendees. All these considerations will be looked at individually below.
Size Your Booth For Your Trade Show
Just like trade shows come in different shapes and sizes, so should booth be different. Large booths are required for large booths such as the consumer electronics show. In Consumer Electronics show, the booths consume millions to be organized and as a result these booth spark attraction.
Finding Ways To Keep Up With Booths
However, not all shows require large booths. If your show is not in a million and a half exhibition space, then don’t design a trade booth that is tens of thousands of square feet. However, you want to make your booth large enough to attract customer eyes. How large should the booth be then? Considering the displays may help one solve the problem of the size of the booth.
Comparison Between other Booth
When designing a trade booth, it is important to look at what you have done in the past and what your competitors are doing for the show. Looking at past designs enables one to keep up with the established themes. Brand retention applies to the displays as well as product development. For instance if an attendee is able to recognize your company without thinking, these may be able to attract their attention to your booth.
For competitiveness and relevance one has to look at their competitors booth. You do not want to develop a reputation of being behind the times’ by not having a booth that is in some way similar to your competitors. By examining their past booths, you can get a feel for what they may bring to the next show. Don’t imitate their designs, but keep them in mind, and make something with a similar feel. For example, don’t close off your booth when everyone else is doing open air displays.
Highlighting products in our booths
When coming up with product design, make sure that you keep in mind your products. It is a very big crime when a company builds a brand that does not highlight its products. If you build a labyrinth that is not navigable, or a booth that is full of lights and sounds unrelated to your product, you will gain a poor reputation within your industry.